Now the number of ¥100 shop is increasing not only all over Japan but around the world. The factors underlying the growth is aggressive product development matching customer needs and well thought out store operation. ¥100 shop hasa good reputation from customers.

In the expanding ¥100 shop business, we have the policy that we supply the best goods attaching greater importance to quality than to quantity. We have three types of shop : shop in shop, independent shop in suburban area, and shop in commercial complex. And we are managing them utilizing the characteristics of each shop.

Making the most of our originality, we are still growing. We make efforts to increase the sales volume and shops focusing on "the quality improvement" and "reliableness". We always pursue better shops and distribution system to lead to future development of SERIA.

China and South East Asia are now proceeding high economic growth as a production base. And they are brought to international attention as huge marketplace. With the view to the development on an international scale, we are running our business in this area.