All our products have a story, and just like any good story, the story of good products has many surprises. You might be surprised to find that at Seria, our mission is not just to keep prices low; our passion is to make the very best of our products, to craft and improve them, and thus satisfy our customers. We are passionate about achieving our goal of creating products that have a value far in excess of 100 yen. To do this however, is not simple. While we are creating products in response to the needs of the moment, we must overcome the 100yen hurdle by the complete streamlining of production and distribution. In our shops we provide to our customers the fun of searching and the joy of finding the perfect item; but to be successful we must always listen to the voice of our customers. It is this information gained by conversations with them which we share with all the teams involved in development, production, distribution and sales and with all our partners; through this process, we have developed an effective and original system which can be used for the designing of new products and for creating our unique stores.
At Seria, we never hesitate to take the next innovative step, to keep an open mind until we are successful, and step by step win our customer's trust. In the future, our story will continue to evolve with products for life and living.

President 河合宏光