Cleanliness : To keep our heart and shop clean

Gratitude : To be thankful for all things

Sharing : To share the joy, the responsibility and the information

100yen shop seems to be firmly established in our daily life. In the circumstances, Seria would like to bring more affluence to customer's everyday life. Furthermore, we are aiming that every customer is pleased and satisfied with the shopping at any time.
However big the scale of the company is, our philosophy; "To keep our heart and shop clean", "To be thankful for all things", "To share the joy, the responsibility and the information" is never changed.

Our company name; Seria has the meaning of "Earnest", and that is our attitude itself. Every employee keeps "Earnest" in all aspects. We have confidence that "Earnest" is the driving force to make us grow as the company who can satisfy customers more and contribute to more affluent society.