The concept: 100yen plus impressive marketing

100yen shops are expanding steadily all over Japan and attracting wide-spread support mainly among housewives, followed closely by children and older people; increasingly the 100yen shop is now necessary for every day life. In the 100yen shop industry, Seria is known for pursuing its original policy to provide good products emphasizing quality over quantity. Our goal is not to increase our sales or the number of shops, but to create products which are appreciated by customers and to help create a life full of surprises and joy. To that end, Seria is fully committed to keeping the "100yen" price and will work on improving and developing new approaches to our distribution and control systems, and store management, as well as the development of new products and new stores.